Built for Podiatry, by Podiatry

Nobody building
these tools actually
does what we do

The tech companies build for hospitals and trickle down to us. The marketing agencies hire copywriters who don't know the difference between a Weil and a Lapidus. We got tired of it, so we started building our own.

First Ray Labs is AI-powered tools for podiatric surgery — built from inside the practice, by people who live the problems every day.

See What We Built What We've Built
First Ray X-Ray
The Problem

We fired two marketing agencies
before we built our own

There are roughly 10,000 private podiatry practices in this country. Almost every one is dealing with the same thing.

Marketing agencies that don't get it

$2,000–$10,000 a month for generic healthcare content written by 22-year-olds who don't know the difference between a cortisone injection for plantar fasciitis and why you'd never inject the Achilles. We're on our third website company. We've fired two agencies.

AI tools that hallucinate

Every "healthcare AI" tool either doesn't work with your EHR, requires you to hand over patient data you're not comfortable sharing, or generates content that gets the medicine wrong. Generic AI is a liability in a clinical context.

EHRs that fight you

Staying current with modern medicine is hard enough — your EHR shouldn't make everything else harder too. The tech companies build for hospital systems and trickle down to private practice. Nobody's building tools that work in our actual workflow.

No one building from inside

Not a single vendor actually operates in the world they're building for. That's the gap. And that's why everything feels close-but-not-quite — because nobody at these companies has ever scrubbed in, dictated a note at 6 PM, or fought a denial for a plantar plate repair.

What We've Already Built

Not theoretical. Not "coming soon."
We use this every day.

Every tool is tested in our own four-doctor practice first. If it doesn't survive a real clinical day, it doesn't ship.

Ready to Sell

Clinical Content Service

Medically reviewed social media content and practice web design — every piece checked for clinical accuracy by a board-certified surgeon. Sounds like your practice, not like a marketing agency.

22 Posts/Month 4 Reels Landing Pages Web Design
Beta

Sorted

Clinical documentation in seconds. Generate audit-ready MDM paragraphs and Subjective sections from shorthand or free-text — paste straight into your EHR. Used every day in our own practice.

SHORTHAND
fv heel +inj +orthotics
↓
MDM OUTPUT
MDM Generation Subjective E/M Coding EHR Ready
Beta

Continuum

Clinical decision support that synthesizes PubMed evidence for surgical planning. Ask it a clinical question, get an evidence-based answer with sources — not a hallucination.

?
Lapiplasty vs traditional bunionectomy outcomes...
RCT
SR
CS
Evidence Synthesis Treatment Planning PubMed Integration
Beta

CBPS Board Prep

AI-generated ABFAS Part II scenarios with adaptive difficulty. Unlimited practice cases, performance analytics, and competency gap analysis. No more $500 question banks.

Q.17
A
B
C
D
ABFAS Part II Adaptive Scenarios Performance Tracking
Ready Today

Clinical content that actually
knows the medicine

Every post reviewed for accuracy by a board-certified foot and ankle surgeon. Because we know you don't inject the Achilles tendon with cortisone — and your content shouldn't suggest otherwise.

22 Posts + 4 Reels

Fully written content with Canva visual briefs, platform-optimized hashtags, and scheduling calendar. Ready to drop in and go.

Practice Web Design

Landing pages and web presence that sound like your practice — not a template filled in by someone who's never seen a surgical bay.

Clinical Compliance

Every piece goes through multiple compliance checks — treatment accuracy, drug interactions, scope-of-practice, regulatory alignment — before it reaches you.

~60 Min/Month

Your total time investment. Drop visuals into Canva using your branded templates, schedule through Meta Business Suite. We do the rest.

Medical marketing agencies charge thousands a month. And they still don't know the medicine.

First Month Free — Let's Prove It
Where This Goes

Content is the door opener.
We're becoming the company that handles
everything your EHR doesn't.

01

Content + Web Design

The door opener. Clinical social media content and practice landing pages. Once a practice trusts us with how they look to patients, we become the go-to for everything else.

02

Evidence-Based Decision Support

Continuum Oracle — ask a clinical question, get a literature-synthesized answer with real sources. Not a chatbot guessing. An evidence engine built by a surgeon who knows which studies actually matter.

03

Surgical Case Cards

Procedure-specific playbooks customized to each attending's preferences. Implant selection, OR setup, post-op protocols — the surgical cliff notes your residency program should have had. One platform, every surgeon's approach.

04

Board Prep + Education

CBPS for ABFAS Part II prep, teaching case generation, grand rounds materials. Every resident who passes their boards with our tool enters practice as a future Continuum user.

05

Beyond Podiatry

Start with podiatry. Then orthopedic foot and ankle. Then broader. The compliance engine, the content pipeline, the clinical logic — all of it transfers to other specialties once we prove it works in ours.

First Ray Labs
Let's Talk

Built from inside
the practice

We're not another AI company guessing at what surgeons need. We're surgeons who got tired of waiting for someone else to build the right tools. If your practice is dealing with any of this, let's talk.